Negative News Outdrew Positive In 2013

By: Thom Forbes | MediaPost

There must be something to that old saw, “If it bleeds, it ledes” because negative news seems to have gotten the most eyeballs this past year, from the frosty reception Coke’s anti-obesity campaign received when it launched in January to the disrobing of George Zimmer at Men’s Warehouse to Lance Armstrong’s crash as a viable spokesjock.

Nike took it on the chin for both Armstrong and a Tiger Woods ad, in fact, though we should point out that accolades are always rolling in for its larger body of work.

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