‘Network Effect’: Why Medium is Courting the Sports World

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New Bill Simmons publication The Ringer is not the only well-known media entity embracing Medium as a place to publish sports stories. Others including Sports Illustrated’s The Cauldron, Laundry Service’s The Cycle and SportsPickle are hosted on Medium.

And it’s not just media outlets that are covering sports: Athletes, teams and leagues have also started publishing their own content on Medium. Take, for instance, this Kobe Bryant retrospective from former NBA star Derek Fisher. Italian soccer club A.S. Roma is using Medium to publish long-form interviews and profiles of team personnel. Meanwhile, the NBA spent the playoffs giving fans detailed breakdowns of matchups through the NBA Finals.

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