By: E&P Staff
Demand Media added a Hollywood legend to its board of directors Monday, former movie studio and recording chief Peter Guber.
Guber, now chairman of the Mandalay Entertainment Group, is the former Sony Pictures Entertainment chairman and CEO who founded Casablanca Records and Filmworks and Polygram Entertainment, and served as studio chief of Columbia Pictures early in his career.
He was named to the board along with Josh James, senior vice president and general manager of the Omniture Business Unit of Adobe.
?Both Peter and Josh are legendary entrepreneurs in their respective industries because they not only broke new ground, but they also had the business savvy to grow their companies into sustainable market leadership positions,? Demand Media CEO Richard Rosenblatt said in a statement. ?The experience they bring from two different ends of the spectrum — creative arts and web analytics — will be invaluable as Demand Media continues to focus on creating the content that consumers want, engaging passionate communities, while using data to enhance the consumer experience and create a powerful business model for the company.?
Guber said Demand Media ?has discovered a new and largely untapped story telling platform on the web.? Demand uses search to create databases freelance contributors turn into content. Some newspapers use Demand content for their sites and printed product.