New FAS-FAX Shows Spanish-Language Papers No Longer ‘en Fuego’

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By: Mark Fitzgerald

The FAS-FAX report released today by the Audit Bureau of Circulations was further proof that the circ problems at Spanish-language dailies extends well beyond Tribune Co.’s national newspaper, Hoy.

Results for all three of the New York, Chicago, and Los Angeles versions of Hoy were missing from the report because of the sanctions imposed by ABC for the circulation fraud discovered in the flagship New York edition. But the results for Spanish-language papers that do appear in this FAS-FAX show that this glamour segment is no longer exactly en fuego.

La Opinion in Los Angeles remains the largest Spanish-language daily with weekday sales of 124,990 — but according to its FAS-FAX statement, in an entire year it has grown only an average 298 copies from its year-ago result of 124,692.

Similarly, Monday-through-Saturday circulation of El Nuevo Herald — the breakaway from The Miami Herald that once was Knight Ridder’s fastest-growing daily of any kind — was up just an average of 458 copies from the September 2003 report, to 88,780.

El Diario La Prensa in New York City did not file its results by press time, ABC said.

Among newer dailies, El Nuevo Heraldo in the border town of Brownsville, Texas, was up 4.2%, to 6,176. Al Dia, the Spanish-language daily launched earlier this year by The Dallas Morning News, has not been around long enough to appear in FAS-FAX.

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