By: E&P Staff
In the newest edition of the “Fitz & Jen Give You the Business” podcast: Longtime newspaper consulting firm Belden Associates announced this week it’s shutting its doors (Belden Interactive, however, is still in business).
Belden?s chief Sammy Papert always tells it like is — and sadly, not enough newspapers were consulting Belden for audience research. His advice to the industry: act bold, and act now. That?s what the Chicago Tribune is doing, with the latest news that it?s converting all its single copies to tabs.
Plus, Fitz & Jen as avatars! It’s all part of E&P’s inaugural Virtual Expo, set for Jan. 22. You don?t want to miss it. In fact you don?t have to even leave your desk — and it?s free! Sign up now, here.
Listen to the podcast here.