New G.M. for ‘Tampa Tribune’ Web Site

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By: E&P Staff

Rusty Coats has been named general manager of TBO.com, Tampa Bay Online, which is the Web site of The Tampa Tribune and WFLA-TV.

He was most recently director of new media for MORI Research and Frank N. Magid Associates, where he consulted with more than 100 media companies worldwide to build online audience and revenue.

Coats has worked in interactive media since 1993, first as a technology reporter covering Silicon Valley for McClatchy News Service and then director of media web sites for The Modesto Bee, The Sacramento Bee, and the Star Tribune in Minneapolis. Before moving online, he was a reporter and columnist at a variety of newspapers from Maine to Miami.

?We are delighted that Rusty has agreed to take the leadership position at TBO.com,? said Ron Redfern, president of the Florida Communications Group, the Media General division that includes the Tribune and WFLA. ?Rusty is a recognized talent in the online world, particularly in strategy, product and market development. He brings expertise to TBO.com that will enhance our convergence efforts to deliver a better quality news, information and entertainment experience on print, broadcast and online platforms.?

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