By: E&P Staff
Other online obituary sites want to push newspapers out of the picture to deal with funeral homes directly, Legacy.com says — while it wants to bring them closer together.
Legacy.com launched a new set of applications, bundled under the name ObitNetwork, that are linked to local newspaper obituary sections using Legacy and can be integrated into existing funeral home sites.
The applications include online obituary sections, online guest books, and what Legacy calls ?next-generation personal memorial sites.
“At a time when aspiring newcomers to the online obituary category are trying to drive wedges between newspapers and funeral homes, Legacy.com sees significant opportunity for all parties to benefit from each other’s unique strengths,” Stopher Bartol, president and CEO of Evanston, Ill.-based Legacy.com said in a statement. “We’ve reached an exciting point where newspapers and funeral homes can strengthen their franchises by collaborating in new ways — and Legacy.com is in a unique position to help create value for them, and the families they collectively serve.”
ObitNetwork gives funeral homes access to the resources of Legacy?s 750-plus newspaper members, including nearly 100 million obituary records, Legacy.com Memorial Websites, and LegacyConnect discussion forums. Funeral homes can incorporate their logo and Website link into the Legacy Guest Book of every obituary they place with a Legacy.com newspaper affiliate.
By linking directly to these Guest Books from their Web site, they eliminate the need to maintain separate online Guest Books. Legacy.com screens all entries for appropriateness. The Guest Books can be accessed from both newspaper and funeral home Web sites.