New Newspaper Clients Expand Flyerboard to 100+ Sites

By: E&P Staff

The Flyerboard online local-advertising platform from PaperG has added the Los Angeles Times, MediaNews Group, Lee Enterprises, and Sun Times Media Group to its list of client newspaper publishers, including The New York Times Regional Media Group, The McClatchy Co., Gannett Co., Hearst Corp., The Boston Globe, News Corp.’s New York Post, and Newsday, Melville, N.Y.

The 3-year-old San Francisco company’s newly signed newspaper companies — reported Aug. 23 by TechCrunch.com – will put Flyerboard on more than 100 local Websites.

PaperG’s “virtual corkboard” posts a retailer-submitted image and information as an interactive ad that can be shared by e-mail or over social networks. Flyerboard allows publishers to post ads, check each ad’s real-time impressions and click stats, and bill advertisers. The information — including Website and map — appears with quick-share buttons when a user clicks on the image of an advertiser’s “flyer” tacked to the board.

Revenue-sharing agreements give PaperG an average of 20% to 30% of sales, according to techcrunch.com, which reported advertisers’ rates are usually from $150 to $400 per week, depending on publisher pricing.

For big Websites and publishers with many hyperlocal sites, techcrunch.com described the service as “an easy way to expand and manage local advertising with a clean user interface.” The Houston Chronicle reported $100,000 in new sales in its first month of using Flyerboard.

For its part, PaperG CEO Victor Wong put annual revenues in the millions, with 70% quarter-to-quarter growth over the past year.

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