New USC Institute Created to Redefine Media, Drive Innovation

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By: E&P Staff

The Integrated Media Systems Center (IMSC) at the University of Southern California has teamed up with two media analysts to form the non-profit Institute for the Connected Society (iFOCOS.) The institute will bring together leaders across disciplines to study and develop a new definition of ?media? — to bridge together traditional and newer technology-driven forms of media — in the hopes of driving innovation and creating a more informed global citizenry.

Andrew Nachison and Dale Peskin founded the Reston, Va.- based iFOCOS in affiliation with the IMSC. Previously, the two men directed The Media Center at the American Press Institute. A board of advisors to iFOCOS includes members from QUALCOMM, Ogilvy Public Relations Worldwide, FastCompany magazine, The Associated Press, Reuters, as well as other leaders in digital media.

One of iFOCOS?s first endeavors is the international We Media forum at the University of Miami, February 8-9, 2007. The conference also has major support from the John S. and James L. Knight Foundation, as well as from a coalition of Latin America media, Grupo de Diarios Am?rica.

?iFOCOS will lead international collaborations such as ?We Media? to understand how we can use media and new information technologies to anticipate changes on the road ahead,? Executive Director Andrew Nachison said in a statement.

The institute will work with organizations and individuals on media strategies, projects, and funding in addition to its events and research projects. Cross-sector collaborations are expected with other institutions, businesses, foundations, research centers, and public policy analysts.

?We at IMSC are excited by the opportunity to work with iFOCOS,? Director of IMSC Adam Clayton Powell III said in a statement. ?We look forward to developing partnerships that will lead to cutting-edge research to produce digital media solutions for news, information, education and entertainment.?

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