This new report published by WAN-IFRA today, challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms. Nick Tjaardstra, WAN-IFRA Global Advisory Director, is part of a working group focused on platform strategies, and contributed this for the report.
We struggled for hours to find a name for this report. We are not promoting Facebook, which is essentially a hard-hitting rival for digital ad dollars. Neither are we fighting Facebook, a valuable source of new readers and some shared revenue.