By: Joe Strupp

The Gray Lady Promises $100,000 To Woo IOC

by Joe Strupp

As the 2000 Olympic Games kick off in Sydney today, New York City’s
newspapers are looking ahead to the 2012 Games.

The New York Times has pledged $100,000 in cash, along with other
non-monetary contributions, to a new committee seeking to bring the
2012 Summer Olympics to the Big Apple, according to committee
organizers who said New York’s two other major dailies also
promised undisclosed contributions.

The NYC2012 Committee, which kicked off its public campaign this
week with the launching of, confirmed that The New
York Times, New York Daily News and New York Post had each promised
to donate to the campaign over three years. The committee hopes to
convince the United States Olympic Committee to nominate New York
City as an Olympic site to the International Olympic Committee (IOC)
in 2002. The IOC then has three more years to make its final choice
for the XXV Olympiad.

‘Supporting a bid to bring the Olympics to New York supports one of
our core values,’ said Times spokesperson Kathy Park, who confirmed
that the Times pledged to donate $100,000 in cash over three years,
plus unspecified in-kind contributions. ‘One of the core values of
our company is good corporate citizenship.’

Daily News and Post officials declined to comment on their donations.
However, NYC2012 Committee spokesperson Kathleen Lobb said that each
paper had pledged undisclosed amounts. ‘Organizations were asked to
pledge at three different levels – $150,000, $300,000, or $500,000,’
she said. ‘We welcome the support of everyone.’

The NYC2012 Committee, created and headed by New York investment
banker Daniel L. Doctoroff, has already raised $5.6 million from
corporate contributions, with a goal of receiving $8 million, Lobb
said. In addition to the three newspapers, donations have come from
Morgan Stanley Dean Witter, Continental Airlines, and TimeWarner,
officials said.


Joe Strupp ( is an associate editor
for E&P.

(c) Copyright 2000, Editor & Publisher

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