‘New York Post’ Launches New Automotive Channel on Web

By: E&P Staff

The New York Post has launched a new automotive classifieds channel on the Web, NYPDrive, which will allow car buyers to research, compare and configure new vehicles before purchasing them.

Developed by Adicio, the channel includes a “Vehicle Configurator,” which allows buyers to specify a car?s make and model, then choose trim, options and colors. Another feature, the “Vehicle Comparator,” allows buyers to compare features, advantages, photos and colors for up to nine vehicles. There are also vehicle reviews and Edmund?s reports for true market value pricing, unbiased car reviews, ratings, and expert advice.

Once they have selected the car they want, users are directed to local dealers who have their model in stock.

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