By: E&P Staff
With a metered paywall just months away from installation, The New York Times is adding a social media feature, Log In With Facebook to its NYTimes.com site, enabling users to link their NYTimes.com and Facebook accounts.
Log In With Facebook is the next step in our commitment to the social element of our business – further allowing our readers to share and connect around our content,” said Denise Warren, senior vice president and chief advertising officer of The New York Times Media Group and general manager of NYTimes.com. NYTimes.com will be adding more social media and personalized features in the coming months, the announcement added.
Log In With Facebook is an opt-in feature requiring users to connect their Facebook and NYTimes.com accounts. Connecting the accounts allows users to share articles from NYTimes.com with Facebook friends on the site and on Facebook. For these users, the NYTimes.com home page and article pages will highlight the most popular Times content within Facebook and the user’s network of friends, including comments and recommendations.
Additional information about Log In With Facebook is available here.