New York Times Biz Reporter Talks Dealbook Changes

By: E&P Staff

Talking Biz News

The New York Times business reporter Andrew Ross Sorkin founded the Dealbook blog and daily e-mail back in 2001, when such dissemination strategies for business news were in their infancy.

Since that time, Dealbook’s readership has exploded – it has more than 200,000 subscribers to the daily e-mail newsletter, and more than 2.5 million unique visitors to its site each month. This past week, the Times announced a major expansion of the Dealbook section of its site and of the staff manning its operations.

The changes included adding a DealBook page to The Times from Tuesday through Friday, and the International Herald Tribune will also feature DealBook content on those days. The DealBook site was also redesigned. Among its recent hires are Azam Ahmed from the Chicago Tribune and Ben Protess from the Huffington Post Investigative Fund.

Sorkin, who is the paper’s main mergers and acquisitions reporter, talked with Talking Biz News about the changes while he was driving to a speaking engagement in Fort Wayne, Ind. What follows is an edited transcript.

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