New York Times Co. Expects Further Print Ad Revenue Loss in Q4

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The New York Times Co. says the print advertising market has improved “modestly.”

It expects its print advertising revenue to decline 25 percent in the fourth quarter. That would be slightly better than what other newspaper companies generally have been reporting in the past few quarters.

The New York Times’ chief executive, Janet Robinson, also said Tuesday that she expects online advertising revenue to increase by about 10 percent.

The company said it expects its debt to be about $800 million at the end of the year ? down from $1.1 billion a year ago.

Times Co. shares rose 16 cents, 1.8 percent, to $9.06 in morning trading Tuesday.

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