NEW YORK TIMES DIGITAL REPORTS TRAFFIC GROWTH

By: Staff Reports

NewYorkToday.com Gets Redesign





New York Times Digital has finally garnered all the trappings of a dot-com: daily press releases, regular audience measurement figures, and the requisite relaunch party.


NewYorkToday.com, no longer NYToday.com, threw a relaunch party Thursday, celebrating a redesign that puts a lot more news and information on the city guide’s home page. The newspaper company opted for the portal-look-alike redesign at the top, but seems to have balanced it out by using larger graphics on the rest of the page. Sections include features and reviews, news and sports, and today’s top events.


Jason Krebs, general manager of the site, recently said that the news was pushed up front to draw more daily visitors. The old design got people to visit maybe four to six times a month, prompting the move for daily news updates in hopes of getting users to drop by more frequently.


Regardless of the redesign’s appeal, NewYorkToday.com reported a traffic surge in August, traditionally a slow Internet month. Page views were up 66.1% at the city guide and the number of sessions or visits increased 105.4%.


Other NYTDigital properties also jumped in August with NYTimes.com’s page views up 48.9% and Boston.com logging a 38.1% page view increase. The number of sessions, or visits, at NYTimes.com grew 26.2% and at Boston.com, 14.8%.




Copyright 2000, Editor & Publisher.

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