New York Times Experiments with Tweetable Highlights in ‘SNL’ Story

By: Andrew Beaujon | Poynter

Dave Itzkoff’s oral history of “Saturday Night Live” auditions has a new feature for a New York Times article page: highlighted sentences that you can click to tweet.

“It’s a one-off experiment on this story,” Times Deputy Editor of Interactive News Marc Lavallee told Poynter by phone. “It’s not like a feature that’s in the pipeline to be rolled out sitewide.” The Times is continuing to experiment with article presentation online in advance of a redesign next year.

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