New York Times Launches The Collection App

By: John Koblin | Women’s Wear Daily

The New York Times on Monday launched The Collection, an iPad app that will be a catchall for the paper’s fashion and style content. The Collection app will be updated every day, and will draw in content from the paper’s Styles desk, the On the Runway blog, T Magazine, The Moment blog and fashion coverage from The International Herald Tribune.

The app, which will be free through the end of the year, is an experiment into seeing if there is any interest in the Times’ stand-alone apps for niche content.

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