New York Times Rebrands Wirecutter as Product Review Sales Grow

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The New York Times is gaining traction with the Wirecutter, the product-review website it bought almost a year ago.

The Wirecutter’s sales, which come largely from recommending products, have increased 50 percent from a year earlier with the addition of new categories like “baby and kid” to the site’s more traditional focus on tech gadgets.

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