New York Times, WSJ, Washington Post Share Best Practices in Digital Subscriptions

David Rubin is the first chief marketing officer in the history of The New York Times. As he sat on stage with the chief marketing officers of The Wall Street Journal and The Washington Post on Thursday, he asked: “Why are we all adding marketers when everyone else doesn’t think they need one?”

At The New York Times, The Wall Street Journal, and The Washington Post, the title has made a comeback.

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