New Youth Pub Launched in Boston

By: E&P Staff

Boston Uncovered got unveiled on Thursday. The new magazine, produced by The Boston Globe, Boston.com, and Metro Boston aims to attract Bean Town’s large college population.

Touted as “an insider’s guide to Boston,” the publication is being distributed on 50 area campuses this fall. There’s a regularly updated Web site — registration required — full of the standard fair like places to eat and club listings. It also appears as a weekly section in the free daily, Metro Boston. (The New York Times Co., which owns the Globe, also owns a 49% stake in Boston Metro).

“Boston offers its college students a countless number of events, restaurants, clubs, and services,” said Michael Freidson, editor at Boston Uncovered, and entertainment editor at Metro Boston, in a statement. “But until now, students haven’t had a guide that speaks directly to them. We uncover the best that Boston has to offer and add a student voice.”

The new guide hopes to tap into a demographic that normally shuns print newspapers gaining new advertisers along the way.

“Boston Uncovered responds to a niche that has not been adequately filled by any other publication,” said Mary Jane Patrone, chief advertising officer, New England Media Group, in a statement. “We believe that it is a great offering for both readers and advertisers.”

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