NewFronts Begin: New York Times Pitches a Surge of Digital Video

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By: Michael Sebastian | Advertising Age

The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,” where members of the Upright Citizens Brigade comedy troupe read legal transcripts word-for-word.  

The Times planned to show off the programming at its NewFront presentation in New York on Monday morning, where it also planned to pitch advertisers on a redesign of its video hub, which is being reorganized under 14 channels and adding a native-ad product called Branded Playlists.

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