NewFronts Begin: New York Times Pitches a Surge of Digital Video

By: Michael Sebastian | Advertising Age

The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,” where members of the Upright Citizens Brigade comedy troupe read legal transcripts word-for-word.  

The Times planned to show off the programming at its NewFront presentation in New York on Monday morning, where it also planned to pitch advertisers on a redesign of its video hub, which is being reorganized under 14 channels and adding a native-ad product called Branded Playlists.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/newfronts-begin-new-york-times-pitches-a-surge-of-digital-video/
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *