News Corp. Internet Division to Reorganize

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By: E&P Staff

Reuters is reporting that News Corp’s Fox Interactive Media Internet division could fall short of its fiscal 2008 revenue target of $1 billion, as it reorganizes its divisions to take better advantage of the online advertising market.

The News Corp division plans to officially launch its long-awaited online advertising network. This is the same division that oversees MySpace, the world’s largest social network

The FIM Audience Network will consolidate its newly developed advertising technologies such as its “hyper-targeting” tools that tailors advertisements to Web surfer’s interest.

The full story can be read here .

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