By: E&P Staff
Reuters is reporting that News Corp’s Fox Interactive Media Internet division could fall short of its fiscal 2008 revenue target of $1 billion, as it reorganizes its divisions to take better advantage of the online advertising market.
The News Corp division plans to officially launch its long-awaited online advertising network. This is the same division that oversees MySpace, the world’s largest social network
The FIM Audience Network will consolidate its newly developed advertising technologies such as its “hyper-targeting” tools that tailors advertisements to Web surfer’s interest.
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