By: E&P Staff
News Corp. will soon decide if it will hire a separate news staff for supplying content for a subscription-based digital tablet app, the Financial Times‘ Website reported early Friday morning, July 30, citing unnamed sources close to a plan first reported by CNBC. It said the proposed new organization would borrow “from the resources, but not the content,” of News Corp. news assets.
The possible project would follow News Corp.’s success in selling Apple iPad subscriber apps to The Wall Street Journal ($17.29/month) and The Times of London ($15.60/month) in the first few weeks after the tablet’s introduction in spring, as well as the company’s acquisition of Hearst’s Skiff e-reader platform and minority investment in Journalism Online later in spring.
A decision on the plan is expected by fall, and the FT‘s sources said it would not merely replicate the print edition.
Meanwhile, the company’s other plans include a subscription news aggregation service, also expected in fall, that would draw on News Corp. and external sources, the FT was told.