News Corp Reveals Plan to Boost Advertising Following Paywall Launch

By: Mark Sweney | The Guardian

Rupert Murdoch’s News Corp is aiming to increase the value of advertising across its newspaper websites, including the Sun and Times in the UK and the Wall Street Journal, by launching a private digital exchange to sell directly to advertisers.

The move, which comes weeks after the Sun joined the ranks of Rupert Murdoch’s titles in moving behind a digital paywall, will cut out the use of third-party ad networks which sell online ad space on the cheap.

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