By: E&P Staff
The digital news service — don’t call it a “newspaper” — being developed by News Corp. as an app for the iPad and other hand-held devices allegedly has a code name among those working to bring it to fruition: The Daily Planet.
If that name sounds familiar, it should — it’s the name of the fictional newspaper in Metropolis where Clark Kent (aka Superman) and Lois Lane work as reporters, and Perry White serves as editor.
It has been reported that Rupert Murdoch’s company is working on the app, which it allegedly hopes to have out by the end of the year and would be available exclusively on mobile devices like Apple’s iPad and smartphones.
The Wall Street Journal reported the supposed code name deep in a story Tuesday mostly focusing on Apple’s press event Wednesday, during which the company announced its second-generation Apple TV.
News Corp.’s digital offering would feature short stories initially written by New York Post and Dow Jones staffers. Post Managing Editor Jesse Angelo has been named to head up the new digital effort, according to the Los Angeles Times.
Greg Clayman, who until recently oversaw digital distribution for Viacom, has been named to run the new publication’s business operations, according to reports.