News Corp. Said to Plan U.S. Sports Network to Rival ESPN

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By: Andy Fixmer and Alex Sherman | Bloomberg.com

Rupert Murdoch’s News Corp. (NWSA) is taking steps to start a national U.S. sports network on cable television aimed at challenging Walt Disney Co. (DIS)’s ESPN, according to people with knowledge of the situation.

News Corp. is assembling the required rights from pay-TV carriers and sports organizations, said the people, who requested anonymity because talks are private. While a final decision to move forward hasn’t been made, the company is considering converting its Fuel action-sports network to the new channel, two of the people said.

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