News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

By: Edmund Lee and Adam Haigh | Bloomberg Businessweek

News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges.

The “when-issued” trading will set stock prices and values for the two companies when they officially split on June 28. The publishing company’s Class A shares, trading under the ticker NWSAV, rose 3.4 percent to $15.80 at the close in New York, compared with the opening price.

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