News Corp to Start Making Vertical Video Ads for Clients

A year after Snapchat CEO Evan Spiegel went to Cannes to hype vertical video as the next big thing in video advertising, News Corp is embracing the format.

At this year’s Cannes Lions advertising festival, the media giant launched its first vertical video advertising format. Now, advertisers will be able to buy and place vertical video ads across websites owned by News Corp. The New York Post and The Sun will be the first to offer the format, followed a month later by all other properties in the News Corp umbrella including The Wall Street Journal.

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