News Site Visitors Don’t Want To Pay

By: Wayne Robins

Surprise! Online news users don’t want to pay for content.

More than two-thirds of visitors to news sites (71%) would rather seek their news fix elsewhere than pay for it, according to a 77-page study by Borrell & Associates Inc. of Portsmouth, Va.

“The Free Versus Paid Debate” reports that 12% of print subscribers would register for the same publication’s online site, while only 2% would accept passing through a “tollgate.”

For more information, visit http://www.borrellassociates.com.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/news-site-visitors-don-t-want-to-pay/
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *