News Startup Purple is Now a Service That Lets Creators Charge People to Text With Them

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It turns out text messaging is the better than Facebook Messenger for the type and frequency of news and information news startup Purple wanted to deliver to its phone-toting audiences.

“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about [on Purple] with their friends,” Rebecca Harris, Purple CEO and cofounder, had told the Lab last summer.

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