News UK CMO: Facebook Has a ‘Duty of Care’ to Publishers

News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the general trajectory of the Facebook-publisher relationship, an “audience and navigation tax” and vowed that neither The Times nor The Sun would succumb.

View More

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/news-uk-cmo-facebook-has-a-duty-of-care-to-publishers/
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *