NewsColor Formed to Sell SeeColor Products

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By: E&P Staff

NewsColor LLC of Mountain View, Calif., formed “to manage the global sales, support and marketing activities” for SeeColor newsprint proofing software, announced that it is developing additional solutions for newsprint color production. Ron La Forge and Karen Barr, formerly CEO and vice president for sales and marketing for SeeColor, hold similar positions in the new company.

“At SeeColor we needed to broaden both our research and development, and the products we could provide our customers,” La Forge said in a statement announcing NewsColor. Some new solutions, he continued, are unrelated to proofing, “but do relate to printing better quality color.” Barr said further announcements will be made in June at Nexpo in Washington, D.C.

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