NEWSDAY, CHANNEL 11 TO SHARE CONTENT

By: Steve Yahn

Tribune Properties Converge In New York Market


Melville, N.Y.-based Newsday is beginning to think “TV.”
The 576,345-circulation daily is in the early stages of
implementing a content-sharing plan with sister Tribune Co.
property WPIX Channel 11 of New York.

Installing cameras in the Newsday newsroom is “the next
notable step” in a program expected to be launched later this
year, a Newsday spokesman said.

The two media companies combined efforts to conduct three
political polls last fall. Results of the polls appeared on air
at WPIX, in Newsday, and on Web sites of both operations.

In addition, there has already been “a lot of cross promotion,”
the spokesman said.



Steve Yahn (syahn@editorandpublisher.com) is executive editor of E&P.



Copyright 2001, Editor & Publisher.

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