By: E&P Staff
Newsday will go half-price in New York City, dropping its cost from 50 cents to a quarter starting Tuesday.
Copies of the Mellville, N.Y., paper sold in Manhattan, Brooklyn, the Bronx, Staten Island, and some areas in Westchester County and New Jersey will be sold at the lower price. Newsday’s Queens edition, which represents the bulk of its sales in the city, remains 50 cents.
This follows a three-month experiment during which the paper was sold at the 25-cent price at a selection of high-traffic areas in the city, including Grand Central Terminal and Penn Station, Stu Vincent, a Newsday spokesman, told E&P.
The wider price drop is considered an experiment, but Vincent said there is no built-in timeframe for the trial.
Circulation losses in New York City may or may not have occurred, but because of Newsday’s circulation reporting discrepancies, any drop is hard to discern.
“As a result of the whole Newsday misstatements, our circulation everywhere is lower,” Vincent said.
Vincent said the price drop instead was designed to increase market share, in a city where the New York Post sells for 25 cents and and the Daily News, which lists a 50-cent price, is sometimes hawked for a quarter.