Newseum Becoming ‘Central’ Media Spot for Inaugural Parade

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By: Joe Strupp

The Newseum appears to be shaping up as a central spot for news coverage of the inaugural parade. At least six national news outlets have staked out spots at the news museum, which just happens to face Pennsylvania Avenue with clear views of the Jan. 20 procession.

?We will be inaugural central for coverage,? says Jack Hurley, a senior vice-president at the Newseum, which opened its Washington location at 555 Pennsylvania Ave. near 6th street last spring. ?Interest has been very, very heavy. But we have focused on [giving spaces to] our founding partners.?

So far, CNN has gotten a position for anchors on the building?s rooftop, Fox News will set up shop on an eight-floor terrace, NBC and local station WRC will be on a sixth-floor terrace, while ABC News, which broadcasts the Sunday ‘This Week’ program from the Newseum, will use that same location inside a studio.

Other news outlets include Bloomberg News on a second floor spot and ABC Radio with an anchor position on the third floor near the museum?s popular World News gallery.

?We have a couple of other inquiries pending, but nothing firmed up yet,? Hurley added.

He said ABC and CNN also will have use of the museum?s two full-scale control rooms. ?That is precisely the reason we built them,? he added.

Hurley said each of the news organizations using the building were founding partners in the facility?s creation, which means they provided initial financial support. ?We have other requests in, but the more we look at it, the more it looks like this maxes us out.?

None of the news organizations is being charged to use the space, although Newseum officials hope that their presence will give the museum a promotional boost. ?We would hope they would mention where they are broadcasting from,? he said. ?But we do not dictate that.?

As for the Newseum itself on that day, Hurley says its usual 9 a.m. to 5 p.m. schedule will be altered, with doors opening at 3 p.m., but staying open until 10 p.m.

?We will open once the president passes the building,? he said. ?We think there will be some people around the city who won?t have tickets to the inaugural balls and will want somewhere to go.?

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