Newsonomics: The New York Times is Setting Its Sights On 10 Million Digital Subscribers

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital subscribers as of September, counting its crosswords product — we can see the overall progress that the Times is making on its 2020 strategy plan, goosed along by the now-two-year-old Innovation Report.



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