Newsosaur Alan Mutter: Focusing on Journalism Usually Kills Online Start-Ups

By: Alan D. Mutter

“Working without a proper business plan and hoping for best is a well known recipe for disaster. Unfortunately, that’s what most (online journalism) start-ups are doing,” Alan D. Mutter write in his latest posting on Reflections of a Newsosaur. “After talking to one enterprising journalist after another, I have found almost uniformly that they are making the mistake that has proven to be the downfall of many an entrepreneur: Instead of trying to build a business, they are trying to give themselves the job they always wanted.”

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