Newsosaur’s Take on Newspapers’ Q2 Ad Spend

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By: Alan D. Mutter

Newspaper advertising revenues are on track this year to dive to a 25-year low of approximately $26.5 billion, or 47% of the record $49.4 billon in sales achieved by the industry as recently as 2005.

Even through the rate of sales decay at newspapers slowed to 5.6% in the second quarter of this year from 9.7% in the first three months, the total $12.4 billion in sales booked in the first half of 2010 were 7.6% lower than the depressed sales in the first six months of the calamitous year of 2009. In 2009, he combined print and online ad sales at newspapers fell 27.2% to $27.6 billion.

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