Newspaper Ad Spending Inches Up

By: Lucia Moses

Third-quarter newspaper ad spending inched up 1.5% to $10.9 billion, with continued strength in national advertising helping offset the ongoing lag in recruitment spending, according to the Newspaper Association of America’s preliminary estimates.

National ad spending gained 8.2% to $1.9 billion in the quarter, while retail gained only 0.8% to $5.1 billion and classified declined 0.5% to $3.8 billion, hurt by a 10.7% drop in help-wanted advertising.

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