Newspaper Association of America Becomes the News Media Alliance

One day many decades hence, when your grandchildren ask you, “Grandma, what was a newspaper?” you can direct them back to Wednesday, Sept. 7, 2016. Because it may well go down as the day the American newspaper as we’ve known it moved out of intensive care and into the palliative wing on its way to the Great Beyond.

The Newspaper Association of America, the trade group that has represented the interests of major newspaper publishers in one form or another since 1887, is going to drop from its name the very word that defined it: “Newspaper.”

The group will be known as the News Media Alliance.

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2 thoughts on “Newspaper Association of America Becomes the News Media Alliance

  • September 6, 2016 at 9:45 am

    Blame technology. Today, a newspaper in a rack or on the driveway is a dinosaur. It is all about the digital highway, videos and viewing. Google any news story and the information is free so even paywalls are not the panacea for publishers.

  • September 6, 2016 at 11:44 am

    The newspaper industry has done this to themselves because they started to believe the”nattering nabobs of negativism” like the comment above. William Safire wrote those words over 40 years ago, but they are apropos for an industry that has put themselves in a downward spiral because of self-inflicted wounds. The power and influence of newspapers with readers and advertisers is still very strong, but changing the name of the industry trade association and leaving out the word “newspaper” is yet another self-inflicted wound that will further damage the cultural heritage of newspapers.


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