Newspaper Digital Audience Hits New Peak

By: NetNewsCheck

The Newspaper Association of America has released comScore data that shows a new high for audiences engaged with newspaper digital content and reflects significant growth among key demographic groups.

The audience engaged with newspaper digital content totaled 164 million unique visitors in August, an 18% increase from August a year ago, and reflected growth among young women 18-24, a group that increased 38% in the last year.

Jim Conaghan, NAA vice president of research and industry analysis, outlined the major points from the recent comScore data:

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