By: E&P Staff
At the 61st World Newspaper Congress in Goteborg, Sweden, NewspaperDirect Inc. announced it is adopting the Automated Content Access Protocol (ACAP) for its digital publication networks, providing publishing partners with more protection of their content.
Developed by publishers in collaboration with search-engine vendors, the non-proprietary, global permissions tool gives owners control of their online content. ACAP is backed by the World Association of Newspapers, European Publishers Council, and International Publishers Association.
ACAP expands on the Robots Exclusion Protocol, introducing more precise indexing instructions, which allows publishers to assign permissions and restrictions to individual sections of Web pages, affording more control of how content is viewed and used.
Former Prime Minister of Portugal and a a NewspaperDirect publishing partner as chairman and CEO of Impresa, Francisco Pinto Balsemao, said his industry is more secure owing to ACAP. “We can be sure that our content will be viewed and distributed according to our own terms and conditions. As a business we now feel that any investment and innovation in the field of digital publishing will be fairly rewarded.”
“ACAP puts the control of content back into the hands of publishers where it belongs,” Alex Kroogman, CEO of Vancouver, B.C.-based NewspaperDirectsaid in a statement. “By implementing this proposed standard, we enable our publishing partners to expressly state permissions of access so that they can now offer free and paid content within the same publication, giving them more opportunities to increase readership and monetize their high-value assets.”