NewspaperDirect Debuts New SmartZoom Feature In Updated PressReader

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By: Press Release

VANCOUVER, Canada (PRWEB) November 01, 2011

Millions of Apple iPhones and iPads are now running the latest iOS5 operating system. To take advantage of the improved speed of the latest iPhone 4S and iPad 2 models, NewspaperDirect has updated its PressReader newspaper application with new UI features that make it even more rewarding and entertaining to read newspapers in their original format on the world’s most popular tablet.

The latest version of PressReader (V 2.5.11) debuts a new SmartZoom option that makes reading digital replicas of newspapers in high resolution a snap — quite literally. When a user double-taps on an article, PressReader instantly zooms in to the beginning of the story, rather than the touch point. Then, as the reader scrolls down the article, PressReader automatically aligns the columns for optimum viewing.

In order to implement SmartZoom, a full understanding of the structure of every page and every article is required. Only NewspaperDirect is able to do this with its powerful content processing system (including 4,000+ workflows) and PDF-to-XML translator, which uses recognition algorithms and artificial intelligence to reconstruct missing semantic structures for over 2,000 publishers’ PDF documents every day.

Alex Kroogman, CEO of NewspaperDirect, says the new PressReader app provides a glimpse of enhancements that the company is working on. “We’ve been focused on transforming the newspaper experience from print to digital for over 10 years. iOS5 finally gives us the performance needed to implement a range of engaging features that will get us to what we like to call Newspapers 2.0. Fans of premium news content will love the latest PressReader for iPad — and this is just the beginning of what we have in store.”

PressReader for iPad and iPhone is available as a free download in the Apple iTunes App Store.

PressReader is the best and only way to read thousands of newspapers from around the world in one powerful app. Tens of thousands of users try PressReader every day for the first time.

Some of the reasons it has become so popular include:

2,000+ full-content digital newspapers and magazines from 95 countries in 51 languages, all available from a single application

Automatic download of favorite publications for offline reading

Presentation of complete digital replicas of newspapers, often before the print version is on the newsstands

Browsing of entire publications in portrait or landscape mode with one finger (including SmartZoom, pan and scroll)

 A rich graphics full-page view and an easy-to-read text view for individual articles

Fast navigation from article to article or to a favorite section using the Table of Contents

Sharing of articles through email, Facebook and Twitter

Cross-title search for keywords and phrases On-demand narration of news stories

Integration with an existing subscription

New users also get a gift from NewspaperDirect: their choice of 7 free issues from PressReader’s extensive library of publications, which includes prestigious publications such as Los Angeles Times, Chicago Tribune, The Philadelphia Inquirer, Daily Mail, International Herald Tribune, Irish Times, La Tribune, Le Monde, The Globe and Mail, The Australian, The Guardian and The Washington Post, to name just a few.

Most individual newspapers and magazines available through PressReader can be purchased for $0.99 per issue, or downloaded in conjunction with a paid subscription on For full details on subscription pricing, visit our subscription page.

About PressReader
PressReader is the companion offline application for the world’s largest online newspaper and magazine kiosk, PressReader delivers the most authentic newspaper-reading experience on PCs, Macs, smartphones, BlackBerry devices (Bold, Curve, Storm and PlayBook), Apple iOS devices (iPhone, iPod Touch, and iPad), the Windows 7 Slate PC, and the latest Google Android-based handhelds and tablets. With PressReader, you can hold a digital edition of your favourite publication in your hands and read it from cover to cover, just the way the title was printed — with no compromises in quality, fidelity or content. Whenever PressReader, or its online service,, supports a new device, it is also made available to NewspaperDirect’s publishing partners for their own SmartEdition ePapers based on PressReader technology.

About NewspaperDirect Inc.
NewspaperDirect delivers the world’s newspapers and magazines to millions of readers the way they want to receive them — in print, online, or on their mobile device, tablet or eReader — wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multichannel content distribution and monetization, and is the chosen partner of more than 2,000 publishers from 95 countries. Follow us on, Twitter @pressdisplay, and

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