NewspaperDirect Delivers Electronic Replica of UK’s ‘Daily Telegraph’

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By: E&P Staff

NewspaperDirect, based in Vancouver, British Columbia, has announced that the London-based Telegraph Group has selected its SmartEdition ePaper for its new Telegraph Screenprint.

SmartEdition allows publishers to display newspapers on the Web in their original formats, with no capital investment and operating costs.

Built for subscribers as a comprehensive, privately branded ePaper, Telegraph Screenprint provides online readers of The Daily and Sunday Telegraph with the traditional printed papers’ look and feel, along with various digital reading tools, including article linking, table of contents, instant translation into 11 languages, and full text search.

Telegraph Acting IT Director Richard Doerr said in a statement, “We know that there are people who want a traditional paper product, and people who are comfortable browsing our Web site. In addition, we wanted to provide an electronic newspaper that would fit between these two, giving the experience of a traditional newspaper, but online.”

In the fully automated operation, said Doerr, Telegraph sends PDF files to NewspaperDirect, which merges the pages, handles marketing and subscriptions, provides a readership report, and sends a monthly check.

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