NewspaperDirect Launches PressReader Windows Store App

By: Press Release | PRWeb

VANCOUVER, Canada (PRWEB) November 15, 2012

As Microsoft Corp. begins shipment of Windows 8 and dozens of hardware vendors announce Windows 8 devices in multiple form factors, NewspaperDirect (ND) is announcing the availability a new version of its award-winning PressReader digital newspaper and magazine application, which is now live in the Windows Store. As one of the first digital newspaper and magazine apps available for Windows 8, PressReader brings over 2,200 full-content digital replica editions to the huge variety of PCs, Ultrabooks, hybrids, all-in-one devices, and a wide range of tablets running Windows 8.

PressReader takes advantage of Windows 8 features

PressReader for Windows 8 brings the advanced news reading features pioneered by ND to Windows 8, including ND’s SmartFlow horizontal streaming navigation which helps show off the power of Windows 8 with an engaging, “swipe-able” flow of stories that maximizes readability and invites exploration of related content.

“It’s excellent news that NewspaperDirect has made its popular PressReader news app available for Windows 8 and taken advantage of the fast, fluid and fun user experience that Windows 8 delivers,” said John Richards, senior director Windows App Marketing for Microsoft Corp. “The vast array of premium titles available in PressReader will appeal to a both our consumer and enterprise users, who will be able to use PressReader on a Windows 8 device that’s just right for them.”

“As part of our ongoing commitment to our publishers to reach their readers on every screen, we’re delighted to launch our PressReader optimized for Windows 8. Newspaper and magazine fans are really going to love the way they can get instantly immersed in their favorite publications, and our thousands of publishing associates get the added benefit of immediate access to Windows 8 users,” said Alex Kroogman, CEO of NewspaperDirect.

One of the world’s most popular news apps sets a new benchmark for digital news on Windows 8

PressReader for Windows 8 brings the some of the best of the world’s press to the Windows 8 users with just one subscription. Features include:

¦ SmartFlow advanced reading technology, which enhances the traditional replica newspaper presentation by displaying articles as a continuous, horizontal stream of stories that flow across Windows 8, transforming the reading experience. Visual cues indicate the relative importance of individual stories, and SmartFlow surfaces related content that might otherwise be missed

¦ Instant switching between Replica/Page View and SmartFlow viewing

¦ SmartZoom automatically positions the zoomed-in view to the beginning of an article

¦ Press and hold (i.e. Long Press) activation of contextually driven actions: 

  • Utilizes the Share charm to share stories by email, or on Facebook or Twitter
  • Save articles to Evernote
  • Listen to articles using on-demand audio
  • Share opinions by supporting or opposing a story

¦ Adjustable font size for optimum readability

¦ Utilizes the Search charm for cross-title search

¦ Desktop thumbnails of the most recently downloaded publications for instant access to the latest issues

¦ Auto-delivery of favorite publications

¦ Authorization of PressReader with a subscription

A simple, download brings the world’s press to Windows 8

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