NewspaperDirect Optimizes PressReader for Vista OS

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By: E&P Staff

NewspaperDirect Inc. Vancouver, B.C., announced that it optimized its PressReader application for Windows Vista, providing on-the-go access to daily editions of more than 450 publications available on the company’s service.

By adopting Windows Presentation Foundation technology and integrating such features as automatic text reflow, advanced graphics and search, “NewspaperDirect was able to significantly improve the newspaper reading experience,” Mika Krammer, Microsoft director of Windows Client Mobility, said in a statement. “With the launch of PressReader for Windows Vista, NewspaperDirect gives users the same authentic newspaper experience across multiple form factors, including Tablet PCs, Ultra-Mobile PCs and Windows Mobile-based devices.”

PressReader users can experience the same user interface available with publications are presented in their original, published format. Every story, ad, crossword puzzle and cartoon is presented in its original context in the paper, with both full graphics or text-only viewing options, interactive tables of contents, cross-title searching, e-mail sharing, and clickable elements such as URLs, telephone numbers, email addresses and story jump page links.

PressReader is available through, which offers flexible subscription plans (from free, to pay-as-you-go, to personal unlimited, corporate or professional.

Users with a subscription may access newspapers from around the world on the day they are published, often before they hit the newsstands. offers a simple interface and navigation, search, monitoring, translation, audio and sharing functionality.

According to NewspaperDirect, PressReader works across all 450 newspapers in PressDisplay, and any newspaper that uses the company’s SmartEdition platform, whereas Microsoft’s Ereader solution “requires users to create a separate ereader application for every newspaper.” Also unlike the Ereader, newspapers can include PressReader viewings in their Audit Bureau of Circulations paid-circulation numbers.

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