Newspapers Continue to Soar in Asia

By: The Star Online

BANGKOK: Print newspaper circulations continue to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before, the annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) showed.

But the growth on digital platforms is not being followed by consequent growth in advertising revenues. An analysis of the World Press Trends data shows that news sites enjoy high readership, but the level of reader engagement is low.

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