By: Dave Astor
Call it “The Hunt for Read November.”
To mark the first elk hunt in Pennsylvania since 1931, The Valley Independent of Monessen this month examined the past and future of the elk population. Then, the 15,161-circulation daily (14,580 under the former Audit Bureau of Circulations rules) widened readership of the series by self-syndicating it to a herd of five other Pennsylvania newspapers.
The series was priced at $50 for papers that are subscribers to the Independent‘s self-syndicated Keystone Outdoors page and $100 for those that are not.
The Independent‘s city editor/outdoors writer, Bob Frye, authored the series, which featured photos by Gregory D. Sofranko.