Newspapers May be Rebounding

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It’s a question that’s long plagued newspapers: When will advertising finally bottom out?

 

What was once a $50 billion industry has seen ad spending shrink to under $20 billion, and many forecasters are predicting further contraction, to $15 billion by 2018.

 

But what if those forecasts are wrong. What if newspaper ad spending has not just stabilized but is actually growing?

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